Unit 5: Understanding the requirement of working to a brief

    Structure of Briefs

Contractual brief- A contractual brief is a legal contract. A contract is “A written or spoken agreement, esp. one concerning employment, sales, or tenancy, that is intended to be enforceable by law.” A contract brief is between a client and employees. It includes what the employee is going to be agreeing to before signing it, describing the duties required as well as the price and payments terms.

Negotiated brief- A Negotiated brief is a brief where there is input from both sides of the project, client and employee both talk about what they need a come to an agreement which suites both.

Formal and Informal brief- A Formal brief is a written document containing specific and precise details about the goals that need to be achieved. A formal brief is not always a legal document. This type of brief is mainly aimed at a group of people or a business company rather than individuals. It gets straight to the point and doesn’t contain any unnecessary detail or information.  

An informal brief is not documented and is usually of the verbal kind, done face to face through a meeting. It is where the client and the company, which they have employed simply, discuss the requirements for the product they will be making and ultimately agree upon the project. Informal brief’s can create a relaxed environment and can be created a lot quicker, but on the other hand, they can be seen ad unprofessional and confusing, as some people may not know what they are doing if they were not listening. 

Commission brief- A commission brief is when a company goes to a certain person/ independent company with the project brief. If the independent company agrees to the project they do the work and get paid after the job is over. 

Tender brief- A tender brief is when a client will advertise their brief and different production companies will pitch their proposal to the clients. The client will then get the chance to choose the proposal that they think best suits their brief and offer the job to that production company.

Cooperative brief- Within a cooperative brief there are usually two or more companies hired by the client to work on the project. After both companies have received the brief they then work together to produce the final product. If there is a disagreement or conflict in ideas there can be a negotiated brief in order to resolve these issues.

Competition brief-This type of brief is given to you when participating in competitions, it allows the client to understand what they will need to do to enter and complete the competition. This type of brief it usually more intense with the audience and informal. To create a competition brief, the client must think about the target audience and how to attract them, time framed, quantities, size of purchase and scope of work.